Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is forthose who are planning a digital asset management system or interested inbecoming digital asset managers. This book explains both the purpose of digitalasset management systems and why an organization might need one. The text thenwalks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with asolid base in the common concerns, ...
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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is forthose who are planning a digital asset management system or interested inbecoming digital asset managers. This book explains both the purpose of digitalasset management systems and why an organization might need one. The text thenwalks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with asolid base in the common concerns, both legal and technical, in launching acomplex DAM capable of providing visual search results and workflow options. Containing sample job models, case studies, return on investment models, andquotes from many top digital asset managers, this book provides a detailedresource for the vocabulary and procedures associated with digital assetmanagement. It can even serve as a field guide for system and implementationrequirements you may need to consider.This book is not dedicated to the purchase or launch of a DAM; instead it isfilled with the information you need in order to examine digital assetmanagement and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifyingthe cost for deploying a DAM and how to plan for growth of the system in the future.This book provides the most useful information to those who find themselves inthe bewildering position of formulating access control lists, auditingmetadata, and consolidating information silos into a very new sort of workplacemanagement tool OCo the DAM. The author, Elizabeth Ferguson Keathley, is aboard member of the DAM Foundation and has chaired both the Human Resources andEducation committees. Currently Elizabeth is working with the University ofBritish Columbia and the DAM Foundation to establish the first officialcertificate program for Digital Asset Managers. She has written, taught, andbeen actively a part of conferences related to the arrangement, description, preservation and access of information for over ten years. Her ongoingexploration of digital asset management and its relationship to user needs canbe followed at her homepage for Atlanta Metadata Authority: atlantametadata.com."
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