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Diehards: Why Fans Care So Much about Sports

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Diehards: Why Fans Care So Much About Sports - Scarinzi, Chip, and Pahigian, Josh (Foreword by)
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Diehard sports fans are arguably the beating heart of the sports industry. In good times and in bad, they file into stadiums and arenas of all shapes and sizes ready to expend financial and emotional currency on a hobby that goes horribly wrong half of the time. Does the payoff from the good times - the thrilling victories, championship glory and miraculous performances - outweigh the trauma inflicted by the bad? Why do diehards invest so fully in sports teams and players when that commitment, love and adoration is ...

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Diehards: Why Fans Care So Much About Sports 2015, Rowe Publishing

ISBN-13: 9781939054487

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