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Dictionary of Marketing Terms - Imber, Jane, and Toffler, Betsy-Ann
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This fact-filled reference includes more than 4,000 marketing-related terms and definitions covering a variety of topics. It's ideal for small business owners, advertising artists and copywriters, sales and marketing managers, and others seeking to understand marketing concepts and applications.

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Dictionary of Marketing Terms 2008, Barrons Educational Series, Hauppauge, NY

ISBN-13: 9780764139352

4th edition

Trade paperback

Dictionary of Marketing Terms 2000, Barrons Educational Series

ISBN-13: 9780764112140

3rd edition

Trade paperback