Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health ...
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Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Key Features: Only book on marketing tailored specifically for the public health environment.Written at a level appropriate for students new to marketing and/or public health; however, it covers many topics in greater depth making it relevant for current practitioners.Informed both by changes in the marketing environment and also by the latest thinking among marketing and social marketing researchers and practitioners.Emphasizes using marketing approaches for "upstream" changes in policy and legal, economic, and social environments as well as addressing the traditional "downstream" use of social marketing to help individuals change their own health behaviors.Includes all-new case studies, written by respected and well-known guest contributors from the front lines, that illustrate the principles and strategies in a way that makes it immediately apparent to the reader how the material can be used in modern, real-life public health campaigns.Uses many examples from areas of public health interest that have arisen only in the past few years (e.g., bioterrorism, SARS, West Nile virus).Thoroughly discusses current themes in marketing, such as branding; building relationships with audiences; ensuring audience self-interest; and process and outcome evaluation--all presented in detail from the standpoint of the public health practitioner.Presents a solid marketing approach, including well-developed sections on communications but also providing guidance on how to manage pricing, distribution, and development of product or service offerings.Includes worksheets, a suggested reading list, and, where appropriate, references to other books that cover selected topics in greater depth.
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Add this copy of Development of Tactics, World War (1922) to cart. $52.18, like new condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM.
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Like New. Used-Like New. This is a reproduction of an out of print title. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Development of Tactics, World War (1922) to cart. $54.95, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Kessinger Publishing.
Add this copy of Development of Tactics, World War (1922) to cart. $54.95, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Kessinger Publishing.
Add this copy of Development of Tactics-World War to cart. $56.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Routledge/Curzon.
Add this copy of Development of Tactics, World War (1922) to cart. $75.74, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Kessinger Publishing.
Add this copy of Development of Tactics-World War to cart. $250.00, good condition, Sold by Bookrescue rated 3.0 out of 5 stars, ships from Silver Spring, MD, UNITED STATES, published 1922 by General Service Schools Press.
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Good. No dust jacket. Unmarked except owner name. Light abrasion at corners, spine ends. Spine front edge discolored, misshapen, possibly from water damage, but pages not affected. Binding solid. 295 p. Includes diagrams. Khaki cloth, 6"x9" Very rare first edition
