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Destination Marketing: Essentials

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Destination Marketing: Essentials - Pike, Steven
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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging ...

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Destination Marketing: Essentials 2020, Routledge, Oxford

ISBN-13: 9780367469542

3rd edition

Trade paperback

Destination Marketing: Essentials 2020, Routledge, Oxford

ISBN-13: 9780367469535

3rd edition

Hardcover

Destination Marketing: Essentials 2015, Routledge, London

ISBN-13: 9781138912908

2nd edition

Paperback

Destination Marketing: Essentials 2015, Routledge, London

ISBN-13: 9781138912915

2nd edition

Hardcover