By focusing on a range of global case studies, this title demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. It includes five chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.
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By focusing on a range of global case studies, this title demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. It includes five chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.
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Add this copy of Destination Branding: Creating the Unique Destination to cart. $6.79, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2004 by Butterworth-Heinemann.
Add this copy of Destination Branding: Creating the Unique Destination to cart. $16.99, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2004 by A Butterworth-Heinemann Title.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of Destination Branding: Creating the Unique Destination to cart. $18.24, good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2004 by A Butterworth-Heinemann Title.
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Add this copy of Destination Branding: Creating the Unique Destination to cart. $20.74, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2004 by A Butterworth-Heinemann Title.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Destination Branding: Creating the Unique Destination to cart. $50.90, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Butterworth-Heinemann.
Add this copy of Destination Branding, Second Edition: Creating the to cart. $97.85, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2004 by Butterworth-Heinemann.
