This book develops a specific benchmarking methodology relevant to international tourism destinations. It evaluates different approaches to benchmarking and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
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This book develops a specific benchmarking methodology relevant to international tourism destinations. It evaluates different approaches to benchmarking and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
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Add this copy of Destination Benchmarking: Concepts, Practices and to cart. $47.72, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by CABI.
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