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Designing and Conducting Health Surveys

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Designing and Conducting Health Surveys - Aday, Lu Ann
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In this completely revised and updated edition of her classic work, Lu Ann Aday draws on the most current research in survey design, marketing research, health services research, and cognitive psychology to provide comprehensive guidance on designing and conducting health surveys. This important resource is written for health care marketing personnel, strategic planners, program designers, administrators, and other health care professionals who conduct or contract for health studies as well as researchers, and academics.

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Designing and Conducting Health Surveys 1996, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787902940

2nd edition

Hardcover