The integrated brand is the only brand that matters - for you, your clients and their customers Welcome to the early 21st century, where visual and aural overload is constant and unavoidable. In a world like this, your clients have to rise above the din and connect with consumers on an emotional level. Anything less, and they'll be out of business fast. Which means, of course, that you will be too. Why? Because consumers are drawn to brands that are relevant, credible and authentic - brands that clearly communicate a ...
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The integrated brand is the only brand that matters - for you, your clients and their customers Welcome to the early 21st century, where visual and aural overload is constant and unavoidable. In a world like this, your clients have to rise above the din and connect with consumers on an emotional level. Anything less, and they'll be out of business fast. Which means, of course, that you will be too. Why? Because consumers are drawn to brands that are relevant, credible and authentic - brands that clearly communicate a company's personality, vision and philosophy. A great logo used to be enough. Now it ensures fancy company letterhead and nothing more. In Design Alliance , Peg Faimon shows you how to create brands that communicate effectively through a comprehensive program of traditional and interactive media - a proven method of creating a brand experience that differentiates a company from its competitors. Faimon's invaluable advice is presented in an exciting, easy-to-navigate fashion. Design Alliance's pages are literally split into upper and lower sections. The top section contains fifteen illuminating case studies that illustrate how to bring print, packaging, environmental, interactive CD and web design together in an effective combination of print and new media. The bottom section contains useful background and reference material to complement and give context to the case studies. The split enables you to access both types of information at the same time, but at a different pace. It's a unique new way of teaching integrated branding - quick, complete and effective. Just what you need to stand out yourself!
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Add this copy of Design Alliance to cart. $3.50, good condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 2003 by Adams Media Corporation.
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Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Design Alliance to cart. $3.50, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Adams Media.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Design Alliance to cart. $13.50, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2003 by North Light Books.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Add this copy of Design Alliance to cart. $30.60, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Adams Media.
Add this copy of Design Alliance: Uniting Print + Web Design to Create a to cart. $36.74, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2003 by Adams Media Corporation.
Add this copy of Design Alliance: Uniting Print + Web Design to Create a to cart. $37.18, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2003 by Adams Media Corporation.
Add this copy of Design Alliance to cart. $40.00, new condition, Sold by Prime Goods Outlet rated 4.0 out of 5 stars, ships from Troy, OH, UNITED STATES, published 2003 by Adams Media.
Add this copy of Design Alliance to cart. $47.46, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2003 by F&W Media, Incorporated.
Add this copy of Design Alliance to cart. $94.25, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Adams Media.