Skip to main content alibris logo

Decision-Making for New Product Development in Small Businesses

by ,

Write The First Customer Review
Decision-making for New Product Development in Small Businesses - Haropoulou, Mary, and Smallman, Clive
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking ...

loading
Decision-making for New Product Development in Small Businesses 2020, Routledge, London

ISBN-13: 9780367504120

Paperback

Decision-making for New Product Development in Small Businesses 2018, Routledge, London

ISBN-13: 9781138855052

Hardcover