Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focuses marketing campaigns, and more.
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Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focuses marketing campaigns, and more.
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Add this copy of Data Warehousing: the Route to Mass Communication to cart. $6.99, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by Wiley.
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Add this copy of Data Warehousing: the Route to Mass Customisation to cart. $31.69, very good condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 1994 by Wiley.
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