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Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence

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Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence - Delmater, Rhonda, and Hankcock, Monte, and Hancock, Monte, Jr.
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This manager's guide to customer-centric business intelligence teaches data mining in an accessible way, explaining how it drives next-generation customer relationship strategies. Readers learn how to find patterns such as customer buying habits within their huge stores of data.

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Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence 2000, Digital Press, Boston, MA

ISBN-13: 9781555582319

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