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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management - Parr Rud, Olivia
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Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years ...

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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management 2000, Wiley, New York, NY

ISBN-13: 9780471385646

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