Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author ...
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Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: - The special properties that make data such a powerful asset - The hidden costs of flawed, outdated, or otherwise poor-quality data - How to improve data quality for competitive advantage - Strategies for exploiting your data to make better business decisions - The many ways to bring data to market - Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
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Add this copy of Data Driven: Profiting From Your Most Important to cart. $1.99, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2008 by Harvard Business Review Press.
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Add this copy of Data Driven: Profiting From Your Most Important to cart. $3.99, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2008 by Harvard Business Review Press.
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Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Very Good. Size: 6x1x9; Hardcover with dust jacket. Pages are clean and unmarked. Covers show very minor shelving wear. Binding is tight, hinges strong. Dust jacket shows light edge wear.; 100% Satisfaction Guaranteed! Ships same or next business day!
Add this copy of Data Driven: Profiting From Your Most Important to cart. $29.47, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Harvard Business Review Press.
