In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" spot, which helped usher presidential campaign advertising into the modern era. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, the spot remains an iconic piece of electoral propaganda, intertwining Cold War fears of nuclear annihilation with the increasingly savvy world of media and advertising. Repeatedly analyzed in countless ...
Read More
In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" spot, which helped usher presidential campaign advertising into the modern era. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, the spot remains an iconic piece of electoral propaganda, intertwining Cold War fears of nuclear annihilation with the increasingly savvy world of media and advertising. Repeatedly analyzed in countless print publications, the spot helped contributed to Johnson's crushing defeat over Goldwater and also opened the way to a new age of political advertising which accepts emotional appeals as a routine aspect of campaign strategy.
Read Less
Add this copy of Daisy Petals and Mushroom Clouds: Lbj, Barry Goldwater, to cart. $3.37, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published by LSU Press.
Add this copy of Daisy Petals and Mushroom Clouds: Lbj, Barry Goldwater, to cart. $3.51, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2011 by LSU Press.
Add this copy of Daisy Petals and Mushroom Clouds: Lbj, Barry Goldwater, to cart. $4.00, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by LSU Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Daisy Petals and Mushroom Clouds: Lbj, Barry Goldwater to cart. $10.00, very good condition, Sold by Weller Book Works, A.B.A.A. rated 1.0 out of 5 stars, ships from Salt Lake City, UT, UNITED STATES, published 2011 by Louisiana State University Press.
Add this copy of Daisy Petals and Mushroom Clouds: Lbj, Barry Goldwater, to cart. $22.50, new condition, Sold by Ebooksweb rated 3.0 out of 5 stars, ships from Bensalem, PA, UNITED STATES.
Add this copy of Daisy Petals and Mushroom Clouds Lbj, Barry Goldwater, to cart. $29.77, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2011 by LSU Press.
Add this copy of Daisy Petals and Mushroom Clouds: Lbj, Barry Goldwater, to cart. $32.95, new condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA.
Add this copy of Daisy Petals and Mushroom Clouds: Lbj, Barry Goldwater, to cart. $33.34, very good condition, Sold by Ebooksweb rated 3.0 out of 5 stars, ships from Bensalem, PA, UNITED STATES.
Add this copy of Daisy Petals and Mushroom Clouds: Lbj, Barry Goldwater, to cart. $33.72, like new condition, Sold by Ebooksweb rated 3.0 out of 5 stars, ships from Bensalem, PA, UNITED STATES.