The financial industry is facing wide-ranging changes due to historically low interest rates, higher regulation and the rise of online banks and digitization. Traditional retail banks have been losing market share, bank branches have been merged as well as products and services changed. Christopher Ro???mann shows how important it is that banks understand their customers' decision-making process. Therefore, he conducts a customer journey analysis for the German saving bank. He focusses on comprehensive bank consultations. ...
Read More
The financial industry is facing wide-ranging changes due to historically low interest rates, higher regulation and the rise of online banks and digitization. Traditional retail banks have been losing market share, bank branches have been merged as well as products and services changed. Christopher Ro???mann shows how important it is that banks understand their customers' decision-making process. Therefore, he conducts a customer journey analysis for the German saving bank. He focusses on comprehensive bank consultations. Ro???mann uncovers reasons for a low perception of the consultation approach by customers. In his book, he provides improvement proposals for several units of the bank and develops an improved target vision for the customer journey. In this book: - Sparkasse; - Sparkassen-Finanzkonzept; - process management; - product management; - marketing; - UX
Read Less
Add this copy of Customer Journey Analytics for the Financial Sector How to cart. $45.93, new condition, Sold by Paperbackshop rated 5.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2019 by Science Factory.
Add this copy of Customer journey analytics for the financial sector. to cart. $54.67, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2019 by Science Factory.
Add this copy of Customer Journey Analytics for the Financial Sector. to cart. $67.68, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2019 by Science Factory.
Add this copy of Customer Journey Analytics for the Financial Sector How to cart. $75.69, new condition, Sold by Paperbackshop rated 5.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2019 by Science Factory.
Add this copy of Customer journey analytics for the financial sector. to cart. $90.06, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2019 by Science Factory.
Add this copy of Customer Journey Analytics for the Financial Sector. to cart. $104.20, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by Science Factory.
Add this copy of Customer Journey Analytics for the Financial Sector. to cart. $145.28, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by Science Factory.