Providing superior customer value is crucial to many business organisations. This book is intended to benefit both the marketer and researcher in identifying how a Web-based virtual network organisation (VNO) can successfully create and deliver superior customer value to client organisations in real-time. This research is a step toward bringing out some of the sources and contents of how superior customer value can be modelled through a real-time customer- focused, customer-oriented and market-oriented virtual network to ...
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Providing superior customer value is crucial to many business organisations. This book is intended to benefit both the marketer and researcher in identifying how a Web-based virtual network organisation (VNO) can successfully create and deliver superior customer value to client organisations in real-time. This research is a step toward bringing out some of the sources and contents of how superior customer value can be modelled through a real-time customer- focused, customer-oriented and market-oriented virtual network to serve the rapidly changing B2B marketing environment. Using the research framework as guidance, managers are able to serve their business customers in more efficient and cost effective ways in real-time.
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Add this copy of Customer Value Delivery in B2B Virtual Network to cart. $63.07, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by LAP Lambert Academic Publishing.
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Add this copy of Customer Value Delivery in B2b Virtual Network to cart. $117.45, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by LAP LAMBERT Academic Publishin.