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Customer Retention in the Automotive Industry: Quality, Satisfaction and Loyalty

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Customer Retention in the Automotive Industry: Quality, Satisfaction and Loyalty - Johnson, Michael D (Editor), and Herrmann, Andreas, Professor (Editor), and Huber, Frank (Editor)
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Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualitat, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.

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Customer Retention in the Automotive Industry: Quality, Satisfaction and Loyalty 2012, Gabler Verlag, Wiesbaden

ISBN-13: 9783322845115

Trade paperback

Customer Retention in the Automotive Industry: Quality, Satisfaction and Loyalty 1997, Gabler, Wiesbaden

ISBN-13: 9783409122375

1997 edition

Hardcover