"Is it possible to take advantage of the benefits of data collection--and mitigate risks--for both companies and customers? Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click 'I accept'?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use ... [This book] ...
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"Is it possible to take advantage of the benefits of data collection--and mitigate risks--for both companies and customers? Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click 'I accept'?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use ... [This book] will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly"--
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Add this copy of Customer Data and Privacy: The Insights You Need from to cart. $16.24, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Harvard Business Review Press.
Add this copy of Customer Data and Privacy: The Insights You Need from to cart. $32.55, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Harvard Business Review Press.
