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Critical Moments: The New Mindset of Reputation Management - Coletti, Bill
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A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help or harm your business's standing with the public. While not all crises can be avoided, your company's reputation can be managed with an empowering, strategic framework designed to proactively maintain your image before disaster occurs. In Critical Moments , corporate communications expert Bill Coletti reveals how you can build reputational excellence by meeting the needs and expectations of the ...

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Critical Moments: The New Mindset of Reputation Management 2017, Lioncrest Publishing

ISBN-13: 9781619616769

Trade paperback

Critical Moments: The New Mindset of Reputation Management 2017, Lioncrest Publishing

ISBN-13: 9781619617421

Hardcover