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Creativity at Work: Developing the Right Practices to Make Innovation Happen

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Creativity at Work: Developing the Right Practices to Make Innovation Happen - Degraff, Jeff, and Lawrence, Katherine A
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Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: * Understand the creative preferences of organizations, departments, work groups, and individuals * Identify and compare the different creativity profiles that describe specific purposes, practices, and people * Produce the desired ...

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Creativity at Work: Developing the Right Practices to Make Innovation Happen 2002, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787957254

Hardcover