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Creative Advertising: Ideas and Techniques from the World's Best Campaigns

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Creative Advertising: Ideas and Techniques from the World's Best Campaigns - Pricken, Mario
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Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

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Creative Advertising: Ideas and Techniques from the World's Best Campaigns 2005, Thames & Hudson, New York, NY

ISBN-13: 9780500284766

Trade paperback

Creative Advertising: Ideas and Techniques from the World's Best Campaigns 2002, Thames & Hudson, New York, NY

ISBN-13: 9780500510742

Hardcover