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Creating the Virtual Store: Taking Your Web Site from Browsing to Buying

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Creating the Virtual Store: Taking Your Web Site from Browsing to Buying - Yesil, Magdalena
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Learn how to turn "lookers" into "buyers" by creating a virtual store that will show off your company's goods and services. The author, a co-founder of CyberCash, shows businesses how to convert their existing Web sites into commercial venues that can handle sales and payments directly over the Internet.

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Creating the Virtual Store: Taking Your Web Site from Browsing to Buying 1996, Wiley, New York, NY

ISBN-13: 9780471164944

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