Includes information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. This book analyzes these topics as it guides the reader through the steps of building a successful catalog - either in print or on-line.
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Includes information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. This book analyzes these topics as it guides the reader through the steps of building a successful catalog - either in print or on-line.
Read Less
Add this copy of Creating a Profitable Catalog to cart. $48.14, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2000 by The McGraw-Hill Company.
Add this copy of Creating a Profitable Catalog to cart. $49.14, new condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2000 by McGraw-Hill.
Add this copy of Creating a Profitable Catalog to cart. $49.82, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2000 by McGraw-Hill.
Add this copy of Creating a Profitable Catalog to cart. $54.54, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2000 by McGraw-Hill.
Add this copy of Creating a Profitable Catalog: Everything You Need to to cart. $77.07, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2000 by McGraw-Hill.
Add this copy of Creating a Profitable Catalog: Everything You Need to to cart. $85.58, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by McGraw-Hill.
Add this copy of Creating a Profitable Catalog to cart. $94.88, new condition, Sold by Universal Book Store rated 4.0 out of 5 stars, ships from Princeton Junction, NJ, UNITED STATES, published 2000 by SP MISC.
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