International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book. Whether you're working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you'll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book. This series of practical, insightful essays covers the following ...
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International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book. Whether you're working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you'll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book. This series of practical, insightful essays covers the following key issues: * establishing, developing and managing the museum's brand * case studies of successful marketing initiatives large and small * how best to communicate with specific market sectors * the role of Human Resources in brand development * establishing a new attraction in a crowded market * marketing in a brand-hostile environment * analysing your audiences Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights in this volume of specially commissioned essays.
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Add this copy of Creating Bonds: Successful Marketing in Museums to cart. $47.84, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by Museumsetc.
Add this copy of Creating Bonds: Successful Marketing in Museums to cart. $60.09, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2009 by Museumsetc.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780956194329.
