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Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications

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Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications - Slocum, Susan L. (Editor), and Kline, Carol (Editor), and Cavaliere, Christina T. (Editor)
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This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

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Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications 2018, Springer International Publishing AG, Cham

ISBN-13: 9783319860985

Paperback

Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications 2017, Palgrave MacMillan, Cham

ISBN-13: 9783319571881

2018 edition

Hardcover