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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision - Hartmann, Thom
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According to Air America radio host Hartmann, the apologists of the Right have become masters of the subtle and subconscious aspects of political communication. Conservatives didn't intuit the path to persuasive messaging and, as Hartmann shows, there is no reason why progressives can't learn them too.

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    • Title: Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision by Hartmann, Thom
    • Publisher: Berrett-Koehler
    • Print ISBN: 9781576756270, 1576756270
    • eText ISBN: 9781605090146
    • Edition: 2008
    • Format: EPUB eBook
    $11.77
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