This text seeks to present and explain the concepts, techniques, frameworks and methodologies of strategic management in a concise, straightforward way. It gives the reader all the essential information needed to identify central issues in strategic management and planning and hence be able to make up his or her own mind on the best approaches to strategic problems. The major amendment for the second edition is a new chapter on the (physical) environmental aspects of corporate strategy, incorporating sustainable ...
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This text seeks to present and explain the concepts, techniques, frameworks and methodologies of strategic management in a concise, straightforward way. It gives the reader all the essential information needed to identify central issues in strategic management and planning and hence be able to make up his or her own mind on the best approaches to strategic problems. The major amendment for the second edition is a new chapter on the (physical) environmental aspects of corporate strategy, incorporating sustainable development, legal constraints, EU and Third World influences, codes of practice, packaging and labelling, and other critical issues. Also, significant additions are made to pan-company marketing, strategic vision and thrust, contingency planning, management of service, strategic flexibility and fit, market-led change, theories of internationalisation, ethical dilemmas, downsizing, and relationship marketing. The planning and control material is placed into a wider contextual framework.
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Add this copy of Corporate Strategy (Frameworks) (Frameworks Series) to cart. $16.83, very good condition, Sold by Prominent Trading Company rated 4.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 1998 by Financial Times Management.
Add this copy of Corporate Strategy to cart. $19.81, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Financial Times Management.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780273634300.
