Combining essential information with absorbing case studies, it describes how to develop green'' products and services along with public relations campaigns that convincingly speak to a wary public and cynical media, simultaneously focusing on meeting environmental challenges in ways that will dramatically improve company performance and profits. Thoroughly discusses how to anticipate future trends and avoid mistakes which create permanent negative impressions. Further explores how to tap employees' motivation and knowledge ...
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Combining essential information with absorbing case studies, it describes how to develop green'' products and services along with public relations campaigns that convincingly speak to a wary public and cynical media, simultaneously focusing on meeting environmental challenges in ways that will dramatically improve company performance and profits. Thoroughly discusses how to anticipate future trends and avoid mistakes which create permanent negative impressions. Further explores how to tap employees' motivation and knowledge banks in order to get them involved with thinking green''.
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Add this copy of Corporate Realities and Environmental Truths: to cart. $3.97, like new condition, Sold by Zubal Books rated 4.0 out of 5 stars, ships from Cleveland, OH, UNITED STATES, published 1993 by Wiley.
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Seller's Description:
240 pp., Hardcover, fine in fine dust jacket. -If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
Add this copy of Corporate Realities and Environmental Truths: to cart. $27.53, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1993 by John Wiley & Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780471530732.
Add this copy of Corporate Realities and Environmental Truths: to cart. $31.79, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Wiley.