The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the ...
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The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.
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Add this copy of Corporate Communication: Strategic Adaptation for to cart. $5.89, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Peter Lang Inc., International Academic Publi.
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2010, Peter Lang Inc., International Academic Publishers
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2010, Peter Lang Inc., International Academic Publishers
Add this copy of Corporate Communication: Strategic Adaptation for to cart. $5.99, like new condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2010 by Peter Lang Inc., International Academic Publishers.
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2010, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2010
Language:
English
Alibris ID:
18126574321
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Like New. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Corporate Communication: Strategic Adaptation for to cart. $14.28, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2010 by Peter Lang Inc., International Academic Publishers.
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2010, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2010
Language:
English
Alibris ID:
18163146450
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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2010, Peter Lang Inc., International Academic Publishers
Add this copy of Corporate Communication: Strategic Adaptation for to cart. $27.94, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by Peter Lang Inc., International Academic Publishers.
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2010, Peter Lang Inc., International Academic Publishers
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Peter Lang Inc., International Academic Publishers
Published:
2010
Language:
English
Alibris ID:
16629267100
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Fine. Trade paperback (US). Glued binding. 260 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Corporate Communication: Strategic Adaptation for to cart. $30.12, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by Peter Lang Publishing Inc.
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2010, Peter Lang Inc., International Academic Publishers
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Peter Lang Inc., International Academic Publishers
Published:
2010
Language:
English
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16857537585
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9781433106217.
