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Corporate Branding: Purpose/People/Process - Schultz, Majken (Editor), and Antorini, Yun Mi (Editor), and Csaba, Fabian F (Editor)
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"This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. This development represents a second wave of corporate branding, explored in the book."

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Corporate Branding: Purpose/People/Process 2005, CBS Press

ISBN-13: 9788763001403

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