This book is an ethnographic account of how Pentecostalism expands globally. It examines the rise of the Australian megachurch Hillsong, its global spread, and its appeal to young middle-class Brazilians. It shows that Hillsong's adoption of the Cool Christianity style through music, digital media, branding, and celebrity culture, elicits excitement, pleasure, and pride amongst its expanding global following. For Brazilian middle-class youth, the church also gives them a sense of cosmopolitan belonging to a Christian ...
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This book is an ethnographic account of how Pentecostalism expands globally. It examines the rise of the Australian megachurch Hillsong, its global spread, and its appeal to young middle-class Brazilians. It shows that Hillsong's adoption of the Cool Christianity style through music, digital media, branding, and celebrity culture, elicits excitement, pleasure, and pride amongst its expanding global following. For Brazilian middle-class youth, the church also gives them a sense of cosmopolitan belonging to a Christian community located in the Global North. By joining Hillsong, they seek to distinguish themselves from the impoverished followers of Brazilian Pentecostal churches and their values.
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Add this copy of Cool Christianity: Hillsong and the Fashioning of to cart. $21.89, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Oxford University Press, USA.
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New. Trade paperback (US). Glued binding. 248 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Add this copy of Cool Christianity: Hillsong and the Fashioning of to cart. $25.45, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Oxford University Press, USA.
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Fine. Trade paperback (US). Glued binding. 248 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Cool Christianity: Hillsong and the Fashioning of to cart. $25.46, very good condition, Sold by Goodbooks rated 5.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2024 by Oxford University Press.
