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Cool Capitalism - McGuigan, Jim, Dr.
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Thomas Frank coined the term 'the conquest of cool'. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism. Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and thereby neutralising opposition to the present system of culture and society. McGuigan explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our ...

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Cool Capitalism 2009, Pluto Press (UK), London, England

ISBN-13: 9780745326788

Trade paperback

Cool Capitalism 2009, Pluto Press (UK), London, England

ISBN-13: 9780745326405

Hardcover