A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent. Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved. Richard Pettinger discusses strategic analysis and choice, strategic failures and ...
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A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent. Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved. Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year management students who appreciate the 'hands on' feel of the text. - Over 150 'Contemporary Insights' using organizations and situations to demonstrate strategy in practice. - End of chapter 'Work Assignments/Discussion Questions' to assess learning and encourage debate. - As an experienced business author, Pettinger has a warm, persuasive and student friendly style making this text accessible, appealing and well structured. Visit the companion website at ... which offers guidance on building a course around the text, answers to questions, further discussion questions and powerpoint slides. Author Biography: Richard Pettinger teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http: //...
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Add this copy of Contemporary Strategic Management to cart. $2.36, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2004 by Red Globe Press.
Add this copy of Contemporary Strategic Management to cart. $16.38, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Palgrave.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. With usual stamps and markings, In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1150grams, ISBN: 9781403913272.
Add this copy of Contemporary Strategic Management to cart. $16.38, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Palgrave.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9781403913272.
Add this copy of Contemporary Strategic Management to cart. $16.79, good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2004 by Palgrave Macmillan.
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Add this copy of Contemporary Strategic Management to cart. $19.33, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Palgrave.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9781403913272.
Add this copy of Contemporary Strategic Management to cart. $20.52, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Palgrave Macmillan.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9781403913272.
Add this copy of Contemporary Strategic Management to cart. $45.41, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Red Globe Press.
Add this copy of Contemporary Strategic Management to cart. $60.34, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2004 by Red Globe Press.
Add this copy of Contemporary Strategic Management to cart. $73.57, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2004 by Red Globe Press.
Add this copy of Contemporary Strategic Management to cart. $73.73, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2004 by Red Globe Press.
