Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that ...
Read More
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.
Read Less
Add this copy of Contemporary Consumption, Consumers and Marketing: to cart. $45.98, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Includes: tables, black & white, illustrations, black & white, line drawings, black & white. Intended for college/higher education audience.
Add this copy of Contemporary Consumption, Consumers and Marketing: to cart. $63.65, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2020 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. C. 162 p. 1 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and white. Intended for college/higher education audience.
Add this copy of Contemporary Consumption, Consumers and Marketing: to cart. $63.78, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2020 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Includes: line drawings, black & white, tables, black & white, illustrations, black & white. Intended for college/higher education audience.
Add this copy of Contemporary Consumption, Consumers and Marketing: to cart. $67.84, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2020 by Routledge.
