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Consumption in Marketizing Economies - Belk, Russell W, Dr., and Schultz, Clifford (Editor), and Ger, Guliz (Editor)
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This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.

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Consumption in Marketizing Economies 1994, Jai Press Inc., Bingley

ISBN-13: 9781559387835

Hardcover