Essay from the year 2021 in the subject Economics - Other, grade: 98, course: Bs. economics, language: English, abstract: Consumer trends have undergone through constant changes over the last few years as globalisation continues to influence consumption behaviours. A modern-day shopping mall in Shanghai, such as ALDI, offers a comparable customer experience as ALDI's store in Germany. This trend transcends in many other shopping malls globally due to globalised retail stores and product lines. Online market spaces also ...
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Essay from the year 2021 in the subject Economics - Other, grade: 98, course: Bs. economics, language: English, abstract: Consumer trends have undergone through constant changes over the last few years as globalisation continues to influence consumption behaviours. A modern-day shopping mall in Shanghai, such as ALDI, offers a comparable customer experience as ALDI's store in Germany. This trend transcends in many other shopping malls globally due to globalised retail stores and product lines. Online market spaces also provide parallel browsing and e-consumption experiences globally. Shavitt and Barnes (2020) postulate that new consumption behaviours and preferences depict globalised trends and convergences, especially in the retail sector. Despite these commonalities, the concept of global consumer identity manifests unique features that have considerable impacts on consumption behaviours at regional and global scales.
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Add this copy of Consumer Identity and Global Branding Strategies to cart. $56.24, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2022 by Grin Verlag.