The emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, where the consumer receives product information or advertising messages in a more passive way, the online shopping environments require the consumer to be actively involved in searching for and comparing information. In Consumer Decision Behavior in Online Shopping Environments, the authors examine the consumer's decision-making process in Internet shopping. The authors analyze the ...
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The emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, where the consumer receives product information or advertising messages in a more passive way, the online shopping environments require the consumer to be actively involved in searching for and comparing information. In Consumer Decision Behavior in Online Shopping Environments, the authors examine the consumer's decision-making process in Internet shopping. The authors analyze the relationship between individual characteristics and decision strategies and, propose that prior Internet shopping experience, self-perceived information processing ability, and perceived interactivity influence the consumer's strategy preference. A two-phase experiment is presented, and detailed descriptions of online marketing strategy and tactics are also included.
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Add this copy of Consumer Decision Behavior in Online Shopping to cart. $37.08, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by VDM Verlag.
Add this copy of Consumer Decision Behavior in Online Shopping to cart. $45.46, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2009 by VDM Verlag.
