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Consumer Culture Theory - Schouten, John (Editor), and Martin, Diane (Editor), and Belk, Russell W (Editor)
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Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

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Consumer Culture Theory 2014, Emerald Group Publishing, Bingley

ISBN-13: 9781784411589

Hardcover