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Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management

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Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management - Santo, Avi
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This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.

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Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management 2022, Routledge, Oxford

ISBN-13: 9781032341941

Hardcover