Written in an accessible way, this book explores the conference and conventions industry. Aimed at HND and undergraduate degree students on event management and hospitality management courses, as well as practioners and event managers, it includes a global range of case studies from Great Britain, Dubai, Thaliand, Canada and Australia, amongst others. Questions and practical assignments at the end of each chapter encourage the reader to test their knowledge and consider issues raised.
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Written in an accessible way, this book explores the conference and conventions industry. Aimed at HND and undergraduate degree students on event management and hospitality management courses, as well as practioners and event managers, it includes a global range of case studies from Great Britain, Dubai, Thaliand, Canada and Australia, amongst others. Questions and practical assignments at the end of each chapter encourage the reader to test their knowledge and consider issues raised.
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