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Concepts of Strategic Management and Business Policy

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Concepts of Strategic Management and Business Policy - Wheelen, Thomas L, and Hunger, J David
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For graduate level courses in Strategic Management and Business Policy. This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field - from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities ...

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Concepts of Strategic Management and Business Policy 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130651310

8th edition

Trade paperback