"Persuasive communication aims to influence the psyche and will of individuals to change opinions and actions, using arguments and linguistic and visual resources. Nowadays, the contents that circulate in digital environments convey and impose opinions, create trends and guide the behavior of most of the citizens, therefore, the persuasive strategies and mechanisms used in these environments deserve an in-depth study to understand the effects produced in the speakers and how they shape the thinking of the interlocutor. The ...
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"Persuasive communication aims to influence the psyche and will of individuals to change opinions and actions, using arguments and linguistic and visual resources. Nowadays, the contents that circulate in digital environments convey and impose opinions, create trends and guide the behavior of most of the citizens, therefore, the persuasive strategies and mechanisms used in these environments deserve an in-depth study to understand the effects produced in the speakers and how they shape the thinking of the interlocutor. The rhetoric of this 2.0 paradigm is key in the political, tourism, advertising and institutional fields, among many others"--
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Add this copy of Comunicación y persuasión en entornos digitales to cart. $44.49, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2024, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
