For courses in Hospitality Sales and Marketing. This exciting, interesting book has been well-written by industry leaders speaking out in their own words on their visions for the future. Their contributions to this text consist of exclusive articles describing how they see their industry segments today, what changes they think are coming in the next 5-10 years, and how they intend to deal with them. The premise of this book--marketing being the major determinant in travel for leisure--recognizes the important role sales ...
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For courses in Hospitality Sales and Marketing. This exciting, interesting book has been well-written by industry leaders speaking out in their own words on their visions for the future. Their contributions to this text consist of exclusive articles describing how they see their industry segments today, what changes they think are coming in the next 5-10 years, and how they intend to deal with them. The premise of this book--marketing being the major determinant in travel for leisure--recognizes the important role sales plays in the big business of tourism.
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Add this copy of The Complete 21st Century Travel & Hospitality to cart. $34.02, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Pearson.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780131133143.