This study looks at how cultural heritage and its funding can be integrated within broader contexts of marketing and tourism. It proposes a managerial model based on competitive advantage strategy, linking the preservation of cultural heritage to the economic interests of local communities through an integrated model of tourism and conservation.
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This study looks at how cultural heritage and its funding can be integrated within broader contexts of marketing and tourism. It proposes a managerial model based on competitive advantage strategy, linking the preservation of cultural heritage to the economic interests of local communities through an integrated model of tourism and conservation.
Read Less
Add this copy of Competitive Advantage Strategy in Cultural Heritage to cart. $67.86, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2009 by British Archaeological Reports Oxford Ltd.
Add this copy of Competitive Advantage Strategy in Cultural Heritage to cart. $84.04, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2009 by British Archaeological Reports Oxford Ltd.
Publisher:
British Archaeological Reports Oxford Ltd
Published:
9/15/2009
Language:
English
Alibris ID:
18057071288
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New in New jacket. Competitive Advantage Strategy in Cultural Heritage Management: A case-study of the Mani area in the southern Peloponnese, Greece (Paperback or Softback)
Add this copy of Competitive Advantage Strategy in Cultural Heritage to cart. $93.97, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2009 by British Archaeological Reports Oxford Ltd.
Add this copy of Competitive Advantage Strategy in Cultural Heritage to cart. $124.87, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by British Archaeological Reports.
