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Competing with it: Leading a Digital Business

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Competing with IT: Leading a Digital Business - Ashurst, Colin
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Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage. Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a ...

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Competing with IT: Leading a Digital Business 2015, Red Globe Press, London

ISBN-13: 9781137269973

Paperback