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Competing by Design: Creating Value and Market Advantage in New Product Development

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Competing by Design: Creating Value and Market Advantage in New Product Development - Erhorn, Craig, and Stark, John
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A hands-on guide to managing all the critical strategies, techniques, and technologies involved in world-class new product development. Shows how companies in Europe and the United States have succeeded in reducing time-to-market while more effectively meeting customers' needs.

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Competing by Design: Creating Value and Market Advantage in New Product Development 1995, Wiley

ISBN-13: 9780471132165

Revised edition

Hardcover