The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. The book teaches people how to: * Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience * Create characters that represent and attract the target audience * Introduce subtle and convincing ways to improve the standard of living of the audience * Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the ...
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The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. The book teaches people how to: * Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience * Create characters that represent and attract the target audience * Introduce subtle and convincing ways to improve the standard of living of the audience * Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the behavior-change message accurately
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Add this copy of Communication for Behavior Change: Volume II: Writing to cart. $71.99, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by SAGE Publications Pvt. Ltd.