Communication Theory: Media, Technology and Society

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the first media age of broadcast with the second media age of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities) ... Read More

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the first media age of broadcast with the second media age of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). Read Less

• All from $13.79
• New Books from $29.29
• Used Books from $13.79
• eBook from $46.90

• • eBook Details

  	This is a digital edition of this title. Rent eBook (3 Options) 90 Day Rental: $46.90 (Expires May 12, 2025) 120 Day Rental: $52.76 (Expires Jun 11, 2025) 180 Day Rental: $58.63 (Expires Aug 10, 2025) Buy eBook Lifetime Access: $85.00 Title: Communication Theory by David Holmes Publisher: SAGE Publications, Ltd. (UK) Print ISBN: 9780761970705, 0761970703 eText ISBN: 9781473903142 Edition: 2005 1st edition Format: EPUB eBook	$46.90 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ