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An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.

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    eBook icon EPUB eBook Communication Research Measures

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    • Title: Communication Research Measures by Rebecca B. Rubin; Philip Palmgreen; Howard E. Sypher
    • Publisher: Taylor & Francis
    • Print ISBN: 9780805852431, 0805852433
    • eText ISBN: 9781000149388
    • Edition: 2004 1st edition
    • Format: EPUB eBook
    $50.60
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